To increase visitor engagement, urge people to take action, and grow an active subscriber list, the first thing you should do is make sure your blog is properly configured.
We’re concentrating on growing your email list and social media following, so we’ll make sure your blog is set up to give you the best opportunity of reaching those goals.
The following are the most important considerations:
- Making it simple for visitors to your blog to find your social media profiles.
- Making it simple for visitors to your blog to subscribe to your email list.
Remember that once a person reads the item that led them to your site, they are unlikely to return unless you remind them that you have helpful and relevant stuff. The only way to do so is to communicate with people outside of your site, and the two most effective ways to do so are through social media and email marketing.
So, let’s speak about how to set up your blog so that you may gain more social media followers and email subscribers.
Followers on Social Media
Every online business needs to have a strong presence on social media. Almost everyone is a member of at least one social networking site, and they utilise it on a regular basis. As a result, it’s more crucial than ever to establish a presence on the most prominent social media platforms, particularly those where your target audience congregates.
If you aren’t on social media, I can almost promise that most of your competitors are, giving them a substantial advantage over you. Not only can social media assist you in connecting with your target audience, but it will also assist you in swiftly and effectively establishing an authoritative presence in your field.
You undoubtedly already have a social sharing plugin installed on your blog, but it only goes so far. Your blog should have its own social media pages, and you should make those profiles highly visible on your blog. Make sure to include links to your most important profiles on your sidebar, top menu bar, and anyplace else you think visitors will see them.
We’ll go over a plugin you can use to draw attention to things like your opt-in form, special deals, social media, and more in the next part. This plugin can be used to remind people to follow you on social media in order to swiftly increase your followers.
Subscribers to Email Lists
Because blog readership is at an all-time low, building an email list is more important than ever. People are spending less time on blogs and more time on social media and video sites like YouTube. Furthermore, obtaining SEO traffic is becoming increasingly difficult. So, in order to develop a source of traffic that won’t vanish with the whims of netziens, you’ll need to build your email list.
The first three steps in creating your list are as follows:
Make a lead magnet first.
- Put together a squeeze page.
- Get the word out about the squeeze page.
A lead magnet is a freebie that you give away to entice folks to join your email list. This could be a free report or other type of free download, a free course, a physical item for which they only have to pay delivery, or something else of value. However, it must be something that your target audience is passionate about.
The truth is that most visitors don’t return to a site after their initial visit, and this is typically due to the fact that they’ve already read the one piece of content that drew them in. Perhaps they came upon a link to your article on social media and thought it was intriguing, or they Googled an issue they were having. But what happens after they’ve read it?
That’s why getting their email address or convincing them to follow you on social media is so vital. Once you’ve done so, you’ll be able to contact that person whenever you need to, such as when you have fresh content on your blog or a special offer or promotion running.
Offering short reports on a specific topic is one excellent strategy to grow your mailing list.
Consider your target demographic and what type of issue they might be facing that a free report could help them address. Then, as a lead magnet, create a guide that describes how to do it.
See you in the next post.
Frederick Empaga
Founder, digitalecommerce365.com
Partner, myonlinestartup.com
PS.
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