Whatever kind of product you’re selling and to whom you’re marketing it, you’ll now want to drive as much as possible, as many people as possible to your ‘sales page’.
As we’ve seen, one way to achieve this is to publish posts in forums and social media groups. Another option is to use your existing connections.
These are the two most fundamental characteristics of online marketing. They are, however, both limited.
You will deplete your contacts in a short period of time, and you must be extremely cautious while posting in forums and groups to avoid being blacklisted (tip: make sure you are also providing value and taking part in the community, that way people will be more forgiving if you also promote your own things a little).
If you want to create a bigger statement and get more serious about internet marketing, you should look into social media marketing or SEO. We’ll go over both of these topics in more detail in later chapters, but suffice it to say that they both demand time and knowledge.
We’re less interested in that because we’re focused on making quick money online using simple company models.
However, promoting your pages via AdSense or Facebook Ads may be the most potent ‘quick’ approach to make money from any of these business models…
An Overview of Facebook Ads and How to Use Them Correctly
Let’s take a look at Facebook Ads first. As previously said, Facebook Ads are a type of pay-per-click advertising.
You only have to spend for marketing the moment a user clicks on one of your links ads.
As you might expect, Facebook Ads will show on Facebook, offering you the opportunity to interact with them.
Anyone who utilises the social media platform has the option to advertise.
You get to choose the utmost amount you’re willing to pay for an ad click by choosing the ‘maximum bid.’ When two ads are acceptable for a single spot, they will engage in an automated bidding war, with your ad appearing if your maximum bid is the highest.
Your ad will appear more frequently if you pay more. Although, if you choose a smaller niche with less competition, you can show a lot of advertising for a low fee. Another reason to avoid ‘fitness’ if you’re want to make money quickly.
You can even specify a daily budget, so that after a particular number of 20-cent clicks, your advertising would be turned off for the day. This makes it incredibly simple to stick to a strict budget and prevent overspending.
What makes Facebook Ads so effective is that you can target specific people based on the information they provide to Facebook, such as their age, gender, location, and gender, as well as their interests, relationship status, and even their income.
Because you’re paying for each click, you’ll want to make sure that individuals only click on your advertising if they’re interested in buying something from you. As a result, you want to make sure that only the right people see your advertisement.
If you were offering an ebook on wedding preparation, for example, you could limit your adverts to ladies who are engaged. This increases the likelihood that they will be interested in your books!
Now, if you keep the maximum bid modest, you’ll know that you’re not paying more than 50 cents per visit for folks who land on your page – and that every single one of those visitors will be engaged women.
You can afford to pay for 150 visits and only make one sale if you sell an affiliate ebook for $100 and keep $75.
If your sales script is good (which you might not have created) and your product is appealing and priced right, you can expect a conversion rate of 1-5 percent. This implies that you should recoup all of your marketing expenses and then some.
In principle, this means you may continue to invest more and more money into more and more adverts, so increasing your earnings. Alternatively, you might put money on ads for new eBooks and grow your business that way.
The best thing about targeting active women as a demographic is that there is always a market. You’ll never reach the point where every possible buyer has seen your ad because new women are becoming engaged all the time.
Facebook Ads are also fantastic since they provide a wealth of data to assist you fine-tune and polish your ads to the point where you’re making more money and converting more people!
An Overview of Google AdWords
Except for Google, AdWords is essentially the same thing. The difference this time is that you’re paying for adverts to show at the top of some search results, which are labelled as “sponsored results.”
Aside from that, the system operates on a PPC basis. This has both advantages and disadvantages.
cons. On the one hand, you won’t be able to target the exact type of individual who is looking for your product as precisely. You can’t, for example, select to show solely to engaged women.
However, you can advertise your product to people who are looking for information on “how to arrange a wedding.” This has the advantage of being both targeted and well-timed. Your target audience is not only interested in learning about wedding planning, but they are actively seeking it out.
We won’t go into detail here, but Google AdWords offers a slew of other options for fine-tuning and improving your campaign.
However, one approach is to utilise ‘negative keywords,’ which are terms that you don’t want people to see your advertising for. You can, for example, ensure that no one uses the term “free” because those folks are unlikely to pay for your goods.
Another suggestion is to acknowledge that your product is paid right in your advertising copy, regardless of which sort of PPC you use.
You can even put the price in there! By stating, “$30 ebook on wedding planning!” you will deter visitors from clicking the ad unless they are willing to pay that much for an ebook, at least in principle. When that user lands on your sales page, the chances of their buying from you increase dramatically.
The percentage of people who click on your advertisements and then buy from you should have increased dramatically, and as a result, you should be making substantially more!
To start making money online rapidly with internet marketing, all you need is a business mind once again.
See you in the next post.
Frederick Empaga
Founder, digitalecommerce365.com
Partner, myonlinestartup.com
PS.
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