We’ve already spoken about utilising a brief report as a lead magnet to entice people to sign up for your email list, but there are other things you can do to persuade them to do so.
Let’s look at several alternatives to using a report or other sort of material to get more individuals to sign up for your email list.
Offers & Coupons
Offering freebies, discounts, and other special incentives is a terrific approach to entice individuals to join your mailing list.
This can include special discounts for your own products or those owned by others if you can secure a discount code for your followers from them. If you have something to promote, it’s usually most effective if you utilise it with your own products, because you’ll be able to obtain both signups and sales. It can also work well if you provide discounts on well-known goods in your sector.
Low-cost initial offer with upsells
Offer a huge discount on your main product up front, then make up for it with a series of higher-priced deals as they progress through your sales funnel.
Because you’re providing them the chance to try out your goods and get to know your business without risk, a low-cost front-end offer is the easiest approach to engage visitors and convert them into customers.
Downloads
Offering your blog posts and downloadable PDFs that people can read offline is another great strategy to persuade people to sign up for your mailing list. This is especially useful if you use a plugin to automate the process, such as Post Gopher.
Post Gopher will convert all of your blog posts into PDF files, which visitors will be able to download by opting in to your mailing list. After the first setup, this process is totally automated.
It will effortlessly interact with your autoresponder, create PDF files, and deliver them to your subscribers without you having to do anything!
Physical Goods
Physical things can be an effective approach to persuade people to sign up for your email list. A DIY and crafting site, for example, would offer away a bracelet-making kit for the cost of shipping. A paracord bracelet might be given free for the cost of shipping on a survival website.
It’s critical to locate something that:
- It will not cost you a lot of money up front.
- Will pique the curiosity of the vast majority of people who are interested in your niche.
- It isn’t too hefty to ship for a reasonable price.
It’s critical to emphasise that the item is free, but that shipping and handling must be paid for. This covers the cost of the item + shipping, as well as a small profit to compensate you for the time it takes to ship the item.
If feasible, have an item specifically produced for you with your blog name printed on it. This will assist folks remember you later by reminding them of your blog every time they use the item.
On sites like AliExpress, you can get incredibly low-cost items that are frequently sold in bulk:
http://www.AliExpress.com/
The majority of the time, these things come from China, thus delivery may take a month or longer. As a result, you may wish to purchase a large quantity of the item ahead of time so that your members don’t have to wait as long.
You might, however, drop ship the things to your subscribers. This means you won’t have to pay for the things up front; instead, you’ll place the purchase after they’ve paid for shipping and have it sent directly to your subscriber.
Giveaways & Contests
Contests and giveaways are one of the most effective list-building strategies, and smart marketers have been utilising them for years to increase the number of individuals who join their mailing lists.
Everyone loves free items, but not everyone is willing to pay money for a modest, simple item, even if it’s only a few dollars for delivery. However, many people will give their email address away in exchange for a chance to win a higher prize.
Ideally, your giveaway item should appeal to practically everyone in your target market. A recipe blog, for example, might give away a stand mixer, a set of cookware, or a brand new cookbook. A tent, sleeping bag, or campsite cooking equipment might be given away on a camping blog.
You could give out gift cards if you’re in a specialised industry that is a little more broad.
You won’t have to be concerned about shipping charges this way. Simply purchase a virtual gift card from Amazon or another online merchant and send the code to the winners through email.
Provide a Rewarding System
Giveaways, coupons, and additional products bring added value to a customer’s purchase, increasing visitor engagement.
www.PerkZilla.com is a simple approach to create a reward-style programme.
PerkZilla is a clever approach to attract visitors’ attention, engage them, and increase clicks and revenue simply by rewarding customers who take action.
Perkzilla has helped me create viral social sharing campaigns, raise excitement for impending product releases, and send massive amounts of targeted traffic to landing pages and blogs.
Because you’re just rewarding users for spending time on your site, it’s one of the simplest ways to funnel quality subscribers and traffic to any sort of website while increasing visitor engagement.
Use Push Notifications
Visitors are automatically sent back to your blog when they receive push notifications. You can use push notifications to notify subscribers as soon as new content is published on your website.
There are a variety of push notification systems accessible online, but I prefer www.OneSignal.com because it is both free and enables real-time tracking. As a result, you’ll be able to keep track of all of your traffic and visitor response rates in one place.
See you in the next post.
Frederick Empaga
Founder, digitalecommerce365.com
Partner, myonlinestartup.com
PS.
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