The Driving Force of IM13 Minute Reading Time

The Engine of Internet Marketing

Before we get into the strategies and techniques that work in the online world, it’s important to grasp the mindset that operates here. The customer’s requirements were discussed in the preceding chapter. They appear to be many things, but there is only one thing that today’s internet customer is truly motivated by. That, too, is data.

Today, information is unquestionably the driving force behind Internet marketing. People want knowledge, and information urge them to purchase a product.

There are numerous examples of people seeking knowledge on how to make a specific chore easier and then discovering a product that accomplishes that goal for them. They do some preliminary research on that new product, read reviews, watch videos, and if everything appeals to them, they may even contact the product’s vendors. That’s all there is to it… hopefully, this will result in a sale. Because someone was hunting for knowledge, a totally new product that the rest of the world doesn’t know about ends up being sold.

As a result, you should concentrate on supplying data. That is currently one of the most effective methods for increasing internet sales.

What type of data are you looking for?

Information that is textual

All that was required previously was text-based information. This data was disseminated through the use of basic website content. Marketers would submit articles on their own websites, and if visitors liked them, they’d be given a link to purchase the goods straight away. In today’s world, you can also use article directories to post text-based information. Here are ten of the most prominent article directories where you can advertise your product or service: • EzineArticles (http://www.ezinearticles.com/) (http://www.ezinearticles.com/) (http://ezinearticles.com/) (http://ezinearticles

• Articles Base (http://www.articlesbase.com/) is a website where you may find information on a variety of topics.
• Article City (http://www.articlecity.com/) is an online publication that publishes articles on a variety of topics.
• Article Alley (http://www.articlealley.com/) is an online publication that publishes articles on a variety of topics.
• Buzzle (http://www.buzzle.com/) is a website that allows you to find out what’s going on in the world.
• iSnare (http://www.isnare.com) (http://www.isnare.com) (http://www.isnare.com/) 
• Go Articles (http://www.goarticles.com/) is a website where you may find information on a variety of topics.
• Associated Content (http://www.associatedcontent.com/) (http://www.associatedcontent.com/) (http://associatedcontent.com/) 
• Amazines (http://www.amazines.com/) is a magazine published by Amazines (http://www.amazines.com/).
• Article Directory (http://www.articledirectory.com/) is an online publication that publishes articles on a variety of topics.

These are general content article directories. If you’re seeking for a specific type of content to post, though, you might want to look at the following: –

• eHow (http://www.ehow.com/) — This directory focuses on how-to articles, DIY projects, and other similar topics.
• HowStuffWorks (http://www.howstuffworks/) — This is an article directory devoted to scientific explanations for how things function.

If you want a more interactive experience where others can share and distribute your articles more easily, check out these websites:

• Knol (http://knol.google.com) 
• HubPages (http://www.hubpages.com/) is a website that allows users to create their own web pages.
• Helium (http://www.helium.com/);
• Squidoo (http://www.squidoo.com/); 
• Bukisa (http://www.bukisa.com/) 
• SearchWarp (http://www.searchwarp.com/) is a search engine that helps people find what they’re looking for.
• Article Dashboard (http://www.articledashboard.com/) 

What is it about these locations that attracts so many people? The reason for this is that folks can find all of the information they need right here. All of these directories have simple search tabs where you can type anything and get results. You may take advantage of this as an Internet marketer. You can post articles on subjects that others are interested in. All of these directories have excellent SEO rankings, which means they will appear in search engine results without the need for individuals to search for them by name. As a result, having the proper keywords in your post is enough to get it to the top of the search engine results pages. People will read them and, if they like what they read, will click on your business link and go there.

At the end of the day, keep in mind that individuals on the Internet are drawn to knowledge and information. You must ensure that these fundamental necessities are provided for them. If you can accomplish that consistently and well, you can count on a steady stream of visitors to your website.

Text-based marketing can also be done via blogs. Using the following resource, you might create a personal blog: • Blogger.com (http://www.blogger.com/) (http://www.blogger.com/) 

However, if you want a more professional blog from which to run a business, you should consider using the following resource:

• WordPress.com (http://www.wordpress.com/) 

Both of these sites are excellent for getting your blog started. Blogger has no learning curve; however, WordPress may require some instruction before you can get started. In any event, both of these blogging platforms can readily assist you in becoming a successful blogger.

Because you can publish posts on a blog, it’s a terrific way to spread knowledge. These blogs can include your thoughts on your field, which can assist create your online credibility. You tell people what you know about a product or service, and they tell you what they think. Blogs are interactive portals that allow people to provide comments and feedback on what you post, allowing you to get closer to your customers.

A blog that is updated on a regular basis is successful. It’s a location where you may publish frequent articles for people to read and, if necessary, comment on. It’s also worth noting that search engines favour blogs that are updated frequently. It also helps with search engine optimization if you post on a consistent basis.

Information Provided by Video

People are increasingly relying on video-based information, despite the fact that text-based information remains popular. Because it can graphically show individuals what they’re seeking for, this type of information is growing increasingly popular.

If you’re marketing a home water purification system, for example, a short video presentation of the product would be far more effective than a written essay. Although the content has its own merits, the video adds to the product’s visual appeal. People can quickly comprehend what you’re attempting to say after seeing the video. As a result, a video can have a larger public influence.

YouTube is the most widely used platform for disseminating video content. • http://www.youtube.com/ You may sign up for a free account here:

You can start uploading videos once you’ve created an account. Videos in nearly every format are acceptable on YouTube. Simply use your digital camera or camcorder to record a movie and then submit it to the Internet. This movie has a size limit, which is determined by the video’s quality, but you could easily construct a 10-minute video and upload it to YouTube if you wanted to. You’ll have more than enough time to say all you want to say in that amount of time. In any event, there are people who create 1-minute videos and have a huge market influence.

Right now, YouTube isn’t the sole website for video marketing. Others exist, but none are as well-known as YouTube. Three more ideas for your marketing campaign are listed below.

• Revver (http://www.revver.com/);
• Metacafe (http://www.metacafe.com/)
• Viddler (http://www.viddler.com/) is a web-based video editing programme.

You are able to upload your marketing videos on all of these video submission platforms. Of course, YouTube is different from the rest. Other websites do not have as many features as this one. One of YouTube’s most unique features is the ability to embed your company’s website link within the video and make it clickable. As a result, anyone watching your video can visit your company’s website by clicking on a link embedded in the video, which will load in the background.

People can also leave comments on the videos and share them with their friends on these video submission services. The ability to leave comments is a fantastic feature. It aids in the preservation of your video. It also makes it easier for people to click on the video link on a frequent basis and keeps it updated, which causes search engines to prefer your video links.

You can also create your own YouTube channel. You can continue to post videos about your company on this channel. The more films you submit, the more popular you will become, and the more likely your product will be seen by the general public. Marketers create video series. For example, they don’t have to show how to utilise a software product they created completely in one movie. They could turn it into a series and upload all of the episodes to YouTube.

The YouTube internal software shows those who like one video the next video in the list as soon as they like it. This is an excellent approach to keep someone’s attention focused on the information you’re trying to convey. If someone is truly interested, they will watch all of your videos before becoming completely enamoured with you and visiting your company link in the hopes of conducting business with you.

Finally, if you want to get enormous popularity on the Internet, you must give forth information. The vast majority of people who use the Internet do so in order to find information. Although they may not be ready to buy right away, Internet marketing is a soft sell domain. You don’t immediately ask someone to buy a product or service because it would be considered obvious advertising on the Internet. Instead, you seek to pique your audience’s interest in the product or service you’re trying to sell. If you can hold people’s attention at a reasonable level, they will become clients at some point in the future.

Why Does Video Marketing Outperform Text Marketing?

The human mind has a proclivity for visualising events. When a person thinks of anything, his or her mind begins to visualise it. That is why, rather of utilising simply text, it is a good idea to create a video for marketing purposes in order to attract everyone’s attention.

Nowadays, the world revolves around assisting individuals in viewing something with just a click of a button. Text-based marketing do not appeal to everyone. Videos are not only appealing, but they also save time. For example, reading a text message, whether in the form of a blog post or an article, will take far longer than seeing a brief video commercial.

Furthermore, many people prefer to look at things rather than read about them. As a result, video marketing has grown extremely popular in recent years. Video marketing is seen as a boon by the majority of marketers.

When compared to text-based marketing, video marketing has a greater impact on people’s thinking. Furthermore, it is for this reason that the majority of traditional and online advertisements choose video clips. This video clip on the target product, on the other hand, may not result in an immediate purchase of the goods, but it will help you communicate your marketing message to your target audience.

Which is more credible? Things that can be seen with the eyes are, of course, more credible than static sentences.

Video Marketing’s Advantages

• In the case of online marketing, video clips can be used to distribute customer reviews of a product, thereby promoting the brand.
• Would you trust a static text or a video clip that displays the product’s operation? The answer is simple: all of your product-related questions can be answered while watching the video clip.
• Video marketing provides viewers with a “on demand” benefit by allowing them to watch videos at any time instead of reading monotonous text.
• Videos and audio are easier to remember and learn than static text. This is more appealing to them than the text marketing.
• To get consumers to visit their website, online marketers like to use internet marketing videos.
• According to a recent survey, the amount of time Americans spend watching video snippets increased to 34.9 percent in 2009.
• On a daily basis, millions of individuals visit video sharing sites such as Metacafe, YouTube, and others. As a result, a video ad that reaches these folks can ensure business.

The first step in making video marketing a success is to create an exceptional video clip that will stick in people’s minds. The video should be clear and relevant to your product. Online movies are becoming increasingly popular as a means of attracting a large number of customers from all over the world. Online video is the most cost-effective method since it is low-cost and reaches target customers faster than television commercials.

Why Are Video Marketers So Interested in YouTube?

People can upload and view all types of videos on the well-known video sharing website YouTube. It is the second most popular search engine on the internet, with over 10 billion video clips viewed each month. Hundreds of movies are submitted and viewed every day by individuals all around the world. Those video clips are available on the site’s front page, which makes news.

As a result, the majority of Internet marketers nowadays use YouTube to submit their commercials in order to attract visitors to their websites. They do this in order to improve their website’s Google page rating. This clearly demonstrates that video marketing is the most common business approach used by most online marketers.

Most Internet marketers believe that using YouTube to create free links and traffic to their website is a great idea. They also believe that if you don’t use YouTube as a marketing technique, you’re missing out on a huge opportunity to grow your company.

Internet marketing with YouTube videos can be a time-consuming process. However, the majority of people continue to employ YouTube marketing to grow their companies.

Many individuals watch videos for enjoyment, but many more watch videos in search of assistance or knowledge. Every month, about 30 million people seek for “how to” videos on YouTube. This means that marketers have roughly 30 million chances to reach their target clients.

Most marketers place a high priority on YouTube marketing because it is less complicated and well-known among both young and old people. It also helps to advertise your website and company by allowing you to connect with individuals all over the world. The following are some of the reasons why YouTube marketing is so important to most online marketers.

• Target customers have the opportunity to see films for free rather than paying for premium media • Marketers have complete control over the marketing message
• Using video marketing, businesses can convey a lot of information.
• According to reports, more than half of all Americans spend the most of their time online watching videos. As a result, most marketers seize this chance to reach a large audience.
• To drive traffic to their websites, the majority of internet marketers embed Youtube marketing videos.

Most marketers feel that if people find your site fascinating and remain longer on it, your chances of increasing sales grow. YouTube marketing is a growing trend. The goal is to get your customer to visit your website and click around. However, marketers must remember to include relevant, concise, and helpful information in the video. Because of these factors, Internet marketers concentrate on YouTube marketing videos, which produce or boost traffic and sales for their company.

See you in the next post.

Frederick Empaga
Founder, digitalecommerce365.com
Partner, myonlinestartup.com

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